Their results. Their numbers.
Could also be yours. 成功并非不可复制。
他们可以，你也可以。

Meta Ads was running and a website was live, but almost nothing was working behind them. CRM data was disorganised with no accurate lead statuses. The booking team had no calling protocol — leads were contacted once and abandoned. The sales team had no performance structure and no follow-up system. Spending more on ads would have multiplied the waste.

Meta广告一直在跑，网站也上线了，但除此之外似乎一团乱麻。CRM数据混乱，没有准确的线索状态记录。预约团队收到线索后没有积极跟进，很多线索联系一次不成功就被放弃。销售团队没有绩效体系，也没有一个系统确保他们积极跟进客户。在这种情况下继续加大广告投入，只会成倍地浪费你的预算。

We rebuilt the foundation before touching the budget. A structured calling SOP was designed for the booking team — every lead contacted a minimum of 10 times across different time windows, with accurate callback reminders and a daily priority order. A full commission and performance system was built for sales from scratch.

Meta Ads were restructured from the ground up. Audience, placement, and creative all rebuilt based on real data. Google Ads were optimised for intent over volume — the impression count dropped deliberately while conversions tripled. Organic social was built from zero to establish brand credibility before customers called.

在继续广告投放之前，我们先重建了底层系统。为预约团队设计了结构化的跟进SOP。确保每条线索至少在不同时间窗口联系10次，设置准确的回拨提醒和每日优先级排序。从无到有搭建了销售团队的完整佣金与绩效体系。Meta广告重新定位，受众、投放位置和创意素材全部基于真实数据重做。谷歌广告优化方向从流量转向意向，最终结果非常正向，曝光量有意降低，转化率却翻了三倍。社交媒体策略确定并开始实施，目标是客户来电之前可以先查看社媒建立品牌可信度。

A newly launched business with a small base of offline regulars but no online presence generating leads. The owner had paid to have a website built — but months passed with zero online inquiries. The site had broken pages, no clear value proposition, and no visibility on Google. There was no Google Business Profile, no social media presence, and no plan.

这是一家新开业的企业，线下老客户不多，也没有任何在线渠道可以带来新线索。企业主花钱做了网站，因为相信只要建了网站就会有客人进来。但几个月过去，竟然无一人电话。网站有损坏的页面，并且没有清晰地传递出自己的竞争优势，导致在Google上完全没有存在感。这是一家"三无"企业，没有Google商家档案，没有社交媒体，没有任何营销计划。

We diagnosed before we spent. Fixed broken pages, rewrote the site to communicate what actually matters to customers — fast service, transparent pricing, a guarantee. Set up and fully optimised a Google Business Profile from scratch. Built a consistent social media content schedule to establish credibility and give potential customers a reason to trust before they called.

No ads were run. The entire result came from fixing the foundation.

我们先诊断，再行动。我们和这个企业主坐下来聊了很久，发现了很多他自己都不知道的竞争优势。我们修复了损坏的页面，重写了网站内容，让它真正传达客户关心的信息，比如快速响应、透明定价、服务保障。我们从零搭建并全面优化了Google商家档案。建立了稳定的社交媒体内容排期，在潜在客户打电话之前先建立信任感。我们没有投放任何广告，所有成果全部来自打好基础。