Cases

Three businesses. Three broken links.

Each one lost money at a different point between the first search and the paid invoice. Here is where, and what we did about it.

Link 1 · Found

Appliance repair, Halifax

From a WeChat group to Google’s first answer.

About 20 problem articles in three weeks, then a handful of jobs a month became 40+. ChatGPT still recommended it while it was closed.

40+jobs a month by August, up from a handful in May

300+clicks from Google search in August

Link 3 · Reached

Landscape design and build, GTA

In progress: month 2 of 6

Before buying more traffic, we tested every way a customer could get in touch. The main one was broken.

1,618 → 3impressions to clicks in the baseline month

0calls from the Google profile in six months

Link 4 · Closed

Heat pump installation

10,000+ ad leads so far this year. Every one got a call schedule, not a single call.

1,500+new ad leads in September, up from under 1,000 in January

400+sales from Meta ads this year