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Link 3 · ReachedIn progress: month 2 of 6Landscape design and build, GTA

The form that wouldn’t submit.

Before buying more traffic, we tested every way a customer could get in touch. The main one was broken.

Client
Landscape design and build company, Greater Toronto Area
Started
September 2026, monthly SEO
Link we fixed
3. Reached
Status
In progress, month 2 of 6

Why we didn’t start with ads

The owner wanted more advertising. The site looked good and every review was five stars, so the assumption was simple: more people need to see it. Before spending anything on that, we followed the path a customer would take, one click at a time.

Where the line broke

Before September 25

  1. SearchFinds the company
  2. WebsiteReads services and projects
  3. FormFills it in
  4. OwnerNever receives it

broken here.

After September 25

  1. SearchFinds the company
  2. WebsiteReads services and projects
  3. FormSends in one try
  4. OwnerFirst inquiry, Oct 6

What the diagnosis found

  • Reached

    The form rejected its own format

    The phone field asked for a format, then refused it. Visitors could fill in the form and never send it.

  • Reached

    Zero calls in six months

    The Google Business Profile recorded no calls from March to September. Taps on the phone number weren’t counted anywhere.

  • Reached

    Numbers nobody could trust

    Analytics wasn’t in the owner’s name and counted every visit twice. About half the traffic was bots.

  • Found

    Seen, but not clicked

    In September: 1,618 impressions on non-brand searches and 3 clicks. 66 of 267 search terms sat on page two.

  • Found

    Articles with no way in

    The blog list was written by hand and showed 14 posts. 16 published articles had no link to them, including the one with the most traffic.

  • Trusted

    Good reviews, too few

    18 reviews, all five stars. Local competitors averaged 48.8.

What changed, in order

  1. New site live: 15 new pages, old addresses redirected.

  2. Form fixed. Analytics rebuilt in the owner’s name. Calls tracked for the first time.

  3. First real inquiry through the new site.

  4. Blog list rebuilt: all 30 articles reachable.

  5. First build-and-manage project page published.

The first inquiry, click by click

  1. Heard about the company from a neighbour
  2. Searched the company name on Google
  3. Home page
  4. Services page
  5. Project page
  6. Sent the form, 4 minutes later

Word of mouth still checks you online. The site decided this one.

What comes next

October is the first full month with working forms and call tracking. We publish the numbers here when they are in, in early November.

We don’t name the company, at its request. Source: Google Search Console, Google Business Profile, Google Analytics, September 2026 baseline.