Client Results

Real Systems. Real Numbers.

Every case below represents a full Lead-to-Cash system — not just ads, not just content, but the complete structure built to turn strangers into paying customers.

Case 01 — HVAC / Heat Pump Industry

Halifax HVAC Company

Full GTM System Build · Sep 2025 – Apr 2026 · Nova Scotia, NL & BC
$4.83M
Contracted Pipeline (CAD)
10→60
Daily Leads
+340%
Meta Ads Leads
+207%
Google Conversions
−32%
Cost Per Conversion
3
Provinces
The Situation

A local HVAC company with a Meta Ads campaign and a website — but almost nothing working behind them. No CRM structure, no booking protocol, no sales incentives. Expanding acquisition in that environment would have multiplied the waste.

What Was Built
Sales & booking SOP — CRM cleanup, calling protocol, performance incentives
Meta Ads full rebuild — audience segmentation, creative testing, provincial expansion
Organic social from zero — 45 Reels + 27 photos, 13.9M Facebook views
Google Ads restructure — NS + NL + BC, conversions tripled, CPA down 32%
Website SEO — alt text, on-page metadata, SEO blog launched
Pipeline grew from 113 deals ($1.75M) to 307 deals ($4.83M) across 3 provinces

“Most businesses don’t have a lead problem. They have a system problem. I don’t touch the budget until I know where the money is leaking — then I build the structure, run the campaigns, and own the numbers end to end.”

— Delphine Xiang
Case 02 — E-commerce / Tourism Industry

Large-Scale E-commerce Platform

Tourism Merchant Growth · 2022 – 2024 · China
$500M+
Incremental Revenue (CAD)
$500M+
Incremental Revenue
Multi-region
Campaign Reach
2 Years
Managed Period
The Situation

A large e-commerce platform needed to scale tourism merchant revenue across multiple regions in China. The challenge: hundreds of merchants with inconsistent campaign structures, no unified strategy, and untapped seasonal demand.

What Was Built
Merchant campaign strategy — audience targeting, regional approach, product positioning
Large-scale group-buy campaigns — seasonal launches generating $500M+ CAD in revenue
Market & competitive analysis — identifying growth opportunities across regions
Cross-functional coordination — aligning platform capabilities with merchant growth needs
Case 03 — Health Supplements Industry

Canadian Health Supplement Brand

B2B & Amazon Expansion · 2024 – 2025 · Canada
$40K/mo
Amazon B2B Revenue (USD)
$40K
Monthly Amazon Revenue (USD)
$20K
Monthly Sales Pipeline (CAD)
Costco + Sobeys
Wholesale Partners
The Situation

A Canadian health supplement brand needed to expand beyond direct sales into B2B wholesale and Amazon distribution. No existing distributor network, no Amazon B2B presence, and limited pipeline structure.

What Was Built
B2B client development — Costco and Sobeys wholesale partnerships secured
Amazon B2B distribution channel — built from zero to $40K USD/month
LinkedIn outreach system — new distributor channels identified and converted
Sales pipeline management — $20K CAD/month in active pipeline built and tracked

Want Results Like These?

Every business is different. Let’s talk about what a full Lead-to-Cash system would look like for yours.

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